TRAILERS
In order to create our teaser trailer production piece, background research is a must. This includes looking at other trailers and media products within our genre: Horror/Thriller
A trailer is a preview of an upcoming feature film which will be shown in the cinema in the near future. Trailers can be seen in a multiplicity of formats.
- Cinema: This is where most people would view film trailers, especially older viewers as they aren't as tech savvy as the youthful 'youtube' generation. When viewing films you are shown trailers of a similar genre, therefore targeting the right target audience, creating more hype and awareness. Also many films are viewed as better on the 'big' screen, giving it a bigger more exciting preview than just watching it at home.
- Youtube: Ideally aimed at the younger audience, Youtube and other websites are easily accessible to young people as well as being free. This therefore potentially enlarges the target audience and is easy to be done by the film companies, quickly and cheaply.
- DVD: This is a less mainstream way of viewing trailers, but similar to the cinema in the way that when watching a DVD you will see trailers within the same genre of your chosen film. The producers know that the viewer is more likely to be interested in the new film, if they have enjoyed a similar one.
- TV Adverts: Most people watch TV therefore trailers shown during adverts are broadly viewed. Different trailers are shown at different times, to target a specific audience e.g cartoons and films for kids are shown during childrens programs and throughout the day whereas scarier, more adult films are shown after the watershed.
- Social Networking: Sites such as Facebook, Myspace, Twitter etc are great places to view trailers, especially the younger audience where 93% of teenagers use online social sites. A trailer can be watched online and then sent out to all the viewers friends giving it huge popularity and lots of hits.
Genre Conventions: ""specific settings, roles, events, and values that define individual genres and their subgenres." These conventions, always fluid, are usually implicit, but sometimes are made into explicit requirements by publishers of fiction as a guide to authors seeking publication." - Sourced from Wikipedia
